The situation
A property developer ran its sales on spreadsheets and disconnected tools. Leads were lost between channels, leadership had no real-time view of the pipeline, and there was no single place to manage units, deals, and buyer communication.
What we did
We built a custom CRM tailored to real-estate sales: a live unit availability board, an automated sales funnel, buyer communication across 10+ integrated channels, and Elasticsearch-powered search — all on a React and Node.js stack hosted on AWS.
The outcome
Sales conversion rose 35% after launch, lost leads fell from 30% to under 5%, and leadership gained 100% real-time visibility into the pipeline, with every communication channel consolidated into one system.