The situation
The SaaS platform had grown feature by feature into a cluttered, confusing interface. Trial users struggled to reach value, support tickets piled up, and NPS had stalled at 32.
What we did
We ran UX research to find the friction points, then delivered a full redesign built in Figma and shipped as React components documented in Storybook, styled with Tailwind CSS. Hotjar and Maze validated the new flows with real users.
The outcome
Trial-to-paid conversion rose 55%, support requests fell 40%, and NPS climbed from 32 to 67.