Design that solves business problems
A beautiful interface is necessary but not sufficient. We design products where every screen, every button and every transition works toward business goals. Our approach is built on research, data and iterative testing — not subjective preference.
What we do
UX research and analytics
Decisions based on data, not guesswork:
- User interviews: deep understanding of your audience's needs, pains and motivations.
- Competitor analysis: a systematic study of best practices and competitors' weak points.
- Product audits: expert usability analysis with concrete recommendations.
- Customer journey maps: mapping to reveal growth points and problem areas.
- Analytics review: studying data from Google Analytics, Hotjar and Amplitude to justify decisions.
UI design
Interfaces that impress and convert:
- Web app design: complex SaaS interfaces, dashboards and admin panels.
- Mobile app design: native interfaces for iOS and Android.
- Landing and marketing pages: pages converting 40–60% above market.
- Responsive design: flawless operation across all devices and resolutions.
Design systems
A scalable foundation for all products:
- Component libraries: reusable UI components with clear rules.
- Tokens and styles: colours, typography and spacing — systematised and documented.
- Developer guidelines: detailed documentation for precise implementation.
- Storybook integration: a living component library with interactive examples.
Prototyping and validation
Testing ideas before development begins:
- Wireframes: low-fidelity prototypes for quick structure validation.
- Interactive prototypes: clickable mock-ups for testing scenarios.
- Usability testing: observing real users and gathering qualitative feedback.
- A/B testing: comparing design variants on real traffic.
Key benefits
Conversion growth Thoughtful UX increases conversion by 40–60% on average. We optimise every step of the funnel — from the first screen to the target action.
Lower support costs An intuitive interface reduces support requests by 30–50%. Users find answers themselves when the interface guides them correctly.
Faster development A design system saves 25–40% of development time through ready components and clear specifications. Developers don't waste time interpreting mock-ups.
Higher loyalty Products with thoughtful UX show 20–35% higher retention. Users return to products that are pleasant to use.
Brand consistency A unified visual language strengthens brand recognition across every touchpoint — from the website to the mobile app and marketing materials.
Technologies we use
- Design and prototyping: Figma, FigJam, Principle.
- Animation and interaction: Framer Motion, Lottie, Rive.
- Design systems: Storybook, Tailwind CSS, Radix UI.
- Analytics and testing: Hotjar, Maze, Google Analytics 4, Amplitude.
- Developer handover: Figma Dev Mode, Zeplin, design tokens.
How we work
- Research and immersion: analyse business goals and target audience, competitive analysis and benchmarking, user interviews and surveys, and building personas and use cases.
- Concept and architecture: information architecture and navigation, user flows for key scenarios, wireframes of key screens, and concept alignment and direction sign-off.
- Visual design and iteration: a moodboard and visual concept, high-fidelity design of key screens, a design system and component library, and usability testing with refinements.
- Handover and support: preparing specifications and assets for developers, supporting the development team during implementation, quality control of the design implementation, and A/B testing and optimisation after launch.
Use cases
- SaaS products: interface redesigns with 45% conversion growth, design systems for teams of 10+ developers, and design of complex dashboards and analytics panels.
- E-commerce: purchase-funnel optimisation reducing drop-off by 35%, catalogue and product-card design to grow average order value, and mobile interfaces to increase mobile sales.
- Fintech: mobile-bank interfaces focused on security and simplicity, dashboards for investment platforms, and onboarding flows for complex financial products.
- Corporate products: design of internal tools and CRM systems, self-service customer portals, and project and document management systems.
Ready to turn your product into an engine for growth? Book a free UX audit of your current solution. We'll identify growth points and propose an optimisation plan that delivers measurable results within the first 30 days.